Acme smoked fish

Acme Smoked Fish

Acme Smoked Fish is one of the largest CPG brands of smoked fish and seafood products in the country. What began as a small family business is now one of the most ubiquitous names in packaged fish at the grocery store.

Contributions

  • Web Development
  • Shopify Storefront

Project Brief

The Challenge

Take a legacy brand with an historic heritage and update their digital experience to stand out in new era. Acme’s company story demanded a website that felt classic, yet built for the mid 2020’s.

The Solution

  • Create a website that is highly visual, but also highly performative and functional.
  • Architect a robust and manageable Shopify storefront that allows for future product expansion.
  • Combine classic artistic elements into a fluid and scalable UX/UI design system.